International Qualitative Marketing and UX Researcher

33 (0) 06 31 05 81 15

ETHNOGRAPHY - FOCUS GROUP - INTERVIEW - ONLINE COMMUNITY - USABILITY TEST

Background in Sociology/Social Sciences
10 years of experience in carrying out and coordinating qualitative marketing research at such research institutes as: Ipsos, Kantar, Sorgem as well as an independent researcher
Multilingual services (French, English, Russian): coordination, moderation, transcription, report writing
Recruited respondents for qualitative research, including hardly reachable social categories
Moderated a significant number of TDI, IDIs, ethnographic interviews, focus groups, usability tests and intercepts
Online research: moderated online communities
Analyzed qualitative data: content analysis, second stage analysis, provided recommendations

MISSIONS

Strong expertise in the fields of healthcare, pharmaceuticals, cosmetics, services, tourism, automotive, transportation, and consumer goods.

Experience in both B2B and B2C research.

Proficiency in tools:

Face-to-face: ethnographic interviews (in-home), in-depth interviews, focus groups, observation.